Privacy Policy

Who We Are

DFW Air Cost is operated by Varsity Zone HVAC, a licensed and insured HVAC contractor serving the Dallas-Fort Worth metro area. Our website is dfwaircost.com.

Information We Collect

When you use our AC replacement pricing tool, we collect the following information that you voluntarily provide:

• Phone number (required to receive your quote)
• Zip code
• Home square footage
• Number of AC units
• Approximate age of your current system
• Buyer timeline (optional, post-quote)

We also automatically collect basic device and browser information (mobile vs. desktop, browser type) and referral source (how you found our site) for analytics purposes.

How We Use Your Information

We use your information to:

• Calculate and deliver your personalized AC replacement price quote
• Send your quote to you via text message (SMS)
• Send follow-up messages about your quote and scheduling
• Contact you to schedule a free home assessment if requested
• Improve our website and pricing tool

Text Messaging (SMS)

By submitting your phone number on our website, you consent to receive text messages from DFW Air Cost / Varsity Zone HVAC related to your AC replacement quote. This includes your initial quote delivery and periodic follow-up messages about your quote, scheduling, and seasonal pricing.

Message frequency: You may receive up to 10 messages related to your quote over a 4-month period.

Message and data rates may apply. Check with your mobile carrier for details.

To opt out: Reply STOP to any message at any time. You will receive a confirmation and no further messages will be sent.

For help: Reply HELP or call us at (469) 423-9363.

Information Sharing

We do not sell, rent, or share your personal information with third parties for marketing purposes. Your information is only shared with:

• Varsity Zone HVAC (our installation partner) to fulfill your quote and schedule service
• Twilio (our text messaging provider) to deliver SMS messages
• Service providers necessary to operate our website (hosting, analytics)

Cookies and Analytics

We use Google Analytics and Microsoft Clarity to understand how visitors use our website. These services may use cookies to collect anonymous usage data such as pages visited, time on site, and device type. No personally identifiable information is shared with these services beyond what is standard for web analytics.

Data Security

We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. Your data is transmitted over encrypted connections (HTTPS) and stored securely.

Your Rights

You may request to view, update, or delete your personal information at any time by contacting us at (469) 423-9363 or emailing us. Texas residents may have additional rights under applicable state privacy laws.

Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated date.

Contact Us

Varsity Zone HVAC
Frisco, TX
Phone: (469) 423-9363
Website: dfwaircost.com